Visitors of Charlotte Douglas International Airport can now seamlessly reserve and pay for their parking space through the airport’s website and mobile apps. The complete parking experience is integrated on CLT’s Digital Airport Platform delivered by M2mobi.
The passenger journey to the airport gate can be complex and stressful. Passengers increasingly expect airports to provide digital tools that can make this journey more frictionless and predictable. M2mobi developed its Digital Airport Platform to fully support all steps in the passenger journey on multiple digital channels. Prime example is CLT’s new online parking reservation possibility.
As one of the top 10 busiest airports in the world, Charlotte Douglas International Airport is a global front runner in providing passengers with customized and personalized services. It is also one of the world’s first airports to implement their website and mobile app on M2mobi’s innovative Digital Airport Platform. The Digital Airport Platform powers essential digital passenger facing services to increase non-aeronautical revenues and enhance passenger experiences.
Parking is a crucial part of the passenger experience for CLT, and a key non-aeronautical revenue source. Many CLT airport visitors want to reserve and pay for available parking space in advance. This secures them a parking spot and a better price. CLT has commissioned Aeroparker to enable the digital reservations. By integrating the AeroParker API on the Digital Airport Platform, M2mobi created a seamless parking journey in the airport's own website and mobile apps.
Ted Kaplan, Chief Business & Innovation Officer of CLT Airport: “We really see great value in how our passengers use the parking reservation system. Both for the passenger experience and for our revenues. M2mobi and Aeroparker have done a great job on integrating the parking reservation into our Digital Airport Platform.”
Aeroparker is software that quickly drives new revenues for airports by enabling the pre booking of airport parking. The integration illustrates the simplicity and effectiveness of adding API based features to CLT’s mobile first digital airport customer experience using the Digital Airport Platform.
The first results of the parking reservation integration are very strong. Combined with CLT’s strong marketing approach and M2mobi’s extensive airport UI & UX design capabilities, the new digital parking service generated more traffic than the flight information pages. The web and app usage has more than tripled since the release of the new implementation. Approximately 3.5 percent of the monthly users reserve a parking spot.
M2mobi is a mobile first agency. We design and engineer best-in-class mobile first solutions that get results for the most ambitious clients. From our offices in Amsterdam and Lisbon, we work with around 60 people on integrated mobile first solutions. We make sure that companies such as Ahold, Heineken and Hong Kong Airport seize every opportunity in the mobile world. This includes mobile apps and websites for some of the world’s busiest airports: Hong Kong, Dubai, Charlotte Douglas and Dallas Fort Worth. Read more about digital transformation for Charlotte Douglas International Airport here.
We really see great value in how our passengers use the parking reservation system. Both for the passenger experience and for our revenues. M2mobi and Aeroparker have done a great job on integrating the parking reservation into our Digital Airport Platform.Ted Kaplan, Chief Business & Innovation Officer
About M2mobi
"M2mobi. Big ideas in small frames."
M2mobi was founded in 2006 as supplier of mobile services. We have grown into an international organization of consultants, designers and developers. Our strategies and services have helped to strengthen the bond between brands and people. We are always searching for ideas that fit the strategy, medium and target audience of our clients. By deploying our knowledge, skills, creativity and strategic insight we devise practical solutions that keep amazing our clients and end-users. We keep ourselves alert by the simple guiding principle that things can always be improved.